Rohto Pharmaceutical Short Drama

Overview

A case study of producing and releasing four school romance short dramas timed with graduation season, achieving approximately 8 million total views and over 300,000 total likes.

Timed with graduation season when emotions run high among consumers, we produced and released a series of four short dramas depicting school romance. By leveraging realistic emotional expressions that resonate with Gen Z’s daily lives and the immersive experience unique to vertical videos, we created organic viewership and engagement on TikTok. The four videos recorded 3.4 million, 2 million, 2 million, and 450,000 views respectively, totaling approximately 8 million views and exceeding 300,000 total likes.