JAL Short Drama

Overview

A short drama series set at Haneda Airport featuring actual JAL aircraft, uniforms, and cabin attendants. The case achieved a total of 3 million views and 75,000 likes across both episodes on TikTok.

A family story centered on a high school girl who dreams of becoming a pilot, depicting the conflict and reconciliation between father and daughter. By filming on location at Haneda Airport and securing cooperation from actual JAL aircraft, uniforms, and active cabin attendants, we created a work that balanced both realism and immersion. By posting on March 8th, International Women’s Day, the content was designed to resonate with the social context of the theme “women’s dreams and challenges.” Leveraging the relationship with viewers cultivated through trending content, we realized content that allowed for a deeper experience of JAL’s brand worldview through the short drama format. On TikTok, it recorded 2 million views for the first episode, 1 million for the second episode, totaling over 3 million views and 75,000 likes.