AI “Story” MV × Short Drama

Overview

A video project fusing MV × vertical short drama to commemorate the 20th anniversary of artist AI’s “Story” release and 25th anniversary of debut.

In collaboration with Universal Music LLC, we produced both the music video (MV) and vertical short drama in an integrated manner. We complemented the narrative gaps that couldn’t be fully expressed in the official MV alone with expressions unique to vertical video format, creating a story experience that resonates across generations. OASIZ handled everything from scriptwriting to filming and editing, designing an experience where the MV and drama link together across multiple vertical video platforms such as TikTok and Instagram.

Results

Recorded approximately 20 million views combined for both parts on TikTok and Instagram, presenting a new visual expression of MV × short drama.

The content released on TikTok and Instagram recorded approximately 18 million views combined for both parts. The viewing experience created by fusing music content with dramatic expression was evaluated as a new visual expression that transcends the framework of conventional promotion and expands emotional touchpoints. It became a case study that generated cross-generational empathy without compromising the worldview of the song.